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| Hasbro officially trademarks Play-Doh smell | |
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| Tweet Topic Started: May 20, 2018, 3:37 pm (90 Views) | |
| M. Hawbaker | May 20, 2018, 3:37 pm Post #1 |
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Toy maker Hasbro announced it has trademarked one of the most recognizable aspects of one of its most iconic products: the smell of Play-Doh. The Pawtucket, R.I., company announced Friday that the U.S. Patent and Trademark Office has officially recognized the distinctive Play-Doh smell as a registered trademark of the brand, which first hit stores in 1956. "The scent of Play-Doh compound has always been synonymous with childhood and fun," said Jonathan Berkowitz, senior vice president of global marketing for the Play-Doh brand. "By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come." https://www.upi.com/Odd_News/2018/05/18/Hasbro-officially-trademarks-Play-Doh-smell/4491526659837/?utm_source=sec&utm_campaign=sl&utm_medium=5 |
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| M. Hawbaker | May 20, 2018, 3:38 pm Post #2 |
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:twitch |
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| cricket55 | May 20, 2018, 4:53 pm Post #3 |
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:lol |
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| barb43 | May 21, 2018, 5:41 am Post #4 |
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Wish Martha Stewart was My Sister!
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:lol I love the smell of Play-Doh! Always have. I'd like to have a soft cookie whose scent and flavor match that smell. :thumb No, I've never eaten Play-Doh. |
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6:38 PM Jul 10