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Hasbro officially trademarks Play-Doh smell
Topic Started: May 20, 2018, 3:37 pm (90 Views)
M. Hawbaker
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Toy maker Hasbro announced it has trademarked one of the most recognizable aspects of one of its most iconic products: the smell of Play-Doh.

The Pawtucket, R.I., company announced Friday that the U.S. Patent and Trademark Office has officially recognized the distinctive Play-Doh smell as a registered trademark of the brand, which first hit stores in 1956.

"The scent of Play-Doh compound has always been synonymous with childhood and fun," said Jonathan Berkowitz, senior vice president of global marketing for the Play-Doh brand. "By officially trademarking the iconic scent, we are able to protect an invaluable point of connection between the brand and fans for years to come."

https://www.upi.com/Odd_News/2018/05/18/Hasbro-officially-trademarks-Play-Doh-smell/4491526659837/?utm_source=sec&utm_campaign=sl&utm_medium=5
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M. Hawbaker
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:twitch
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cricket55
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:lol
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barb43
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Wish Martha Stewart was My Sister!
:lol I love the smell of Play-Doh! Always have. I'd like to have a soft cookie whose scent and flavor match that smell. :thumb

No, I've never eaten Play-Doh.
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